Making Money with Banner Advertising

What is it?

Banner Advertising basically means selling your own advertising space. Payment is not dependant on any amount of clicks or impressions (as in Pay Per Click and CPM) and it can be done either directly or through a network. Direct Banner Advertising means cutting out the middleman and selling the space yourself to an advertiser but if finding an advertiser proves difficult then you can use a network such as Linkworth.

Advantages

- You know up front how much you will get paid per month.
- You get to set your own asking price and can negotiate.
- If you choose to sell directly, there is no advertising network to 'take a cut' of your pay.

Not so great for...

sites with low traffic. To sell your own advertising space at any decent price you will need to be getting plenty of visitors to your site.

How do I get started with Banner Advertising?

Initially you will need to work on getting visitors to your website. Once you are getting regular traffic then you can sign up to a network like Linkworth who will immediately give you access to thousands of potential buyers (advertisers) or if your site is really popular then you may find that advertisers start coming to you. You are more likely to get advertisers if you offer advertising space on well viewed areas of your website (e.g. near the top of your homepage). Banner advertising Networks will allow you to eaily choose which advertising space you are going to make available.

The Online Money Test

Ways to Make Money from a website